Expanding Possibilities: TRX Welcomes YBell Fitness into the Family

Expanding Possibilities: TRX Welcomes YBell Fitness into the Family

TRX, a well-known company in functional training equipment and education, has made a big step forward by acquiring YBell® Fitness. YBell, an Australian fitness equipment company renowned for its groundbreaking designs and versatile training tools, brings a fresh wave of innovation to TRX's already impressive lineup of patented products and training solutions. This partnership brings even more innovation to TRX's already impressive range of patented products and training solutions. The goal of this partnership is to enhance TRX's position as a leader in the industry while empowering individuals to move better and lead healthier lives.

TRX Founder, Randy Hetrick, expresses his excitement about the collaboration, stating, "We are thrilled to welcome YBell to the TRX family. Our product philosophy is to offer high utility with low frills." Hetrick acknowledges the significance of YBell's innovative approach, which combines the functionality of kettlebells and dumbbells into a single piece of equipment, offering an improved training experience. This union of TRX's mission to empower individuals and YBell's innovation in functional training tools creates a perfect alignment to revolutionize the way people train.

Aaron "Az" Laurence, the Founder of YBell, recognizes this acquisition as a significant milestone, remarking, "We have always believed in the power of functional training and creating products that challenge and inspire individuals to achieve their fitness goals." By joining forces with TRX, YBell gains access to over two decades of innovation expertise, expanding its reach to a wider audience and solidifying its mission of transforming training methods.

With this acquisition, TRX fortifies its ecosystem, providing fitness enthusiasts, personal trainers, and gym owners with an extensive range of functional training equipment and related education. As part of TRX's education curriculum, YBell certification is already available, empowering trainers with the skills and knowledge to effectively utilize YBell products. Furthermore, YBell content will be integrated into the TRX Training Club® App, an expansive platform offering over 1,000 fitness classes and numerous weekly live sessions.

TRX CEO Jack Daly emphasizes the significance of adding YBell to the portfolio, noting the opportunity to expand the world-class product offerings to consumers, commercial partners, and TRX's vast network of 300,000 certified personal trainers worldwide. Daly is excited about the collaboration between Az Laurence and Randy Hetrick, as it doubles the pool of generational inventors within TRX. Combined with TRX's industry-leading supply chain and globally recognized education certification, the integration of YBell Fitness' innovative patented designs promises to propel the category forward and elevate the training experience for TRX's customers.